Hoop 2.0 Relaunches with Unlimit Ventures' Engineering Support: Compost Collection Made Easy!

Food waste poses a significant environmental challenge. According to the EPA, nearly 60% of the 66 million tons of food wasted in the US in 2019 ended up in landfills, where it generates potent methane gas. But what if diverting food scraps from your trash was simpler and cleaner? Meet Hoop 2.0 – the reinvented solution for effortless compost collection at home.

Forget bulky or messy countertop bins, Hoop 2.0 is the original, patented alternative: a simple, space-saving product designed to hold a compostable bag conveniently alongside your regular trash. It streamlines the process, making it easy to separate food waste without sacrificing kitchen space or dealing with unpleasant mess or odors often associated with traditional bins.

The Hoop Journey & Unlimit Ventures' Role

Originally launched via crowdfunding in 2016, Hoop gained a loyal following before entering hibernation during the pandemic. Now, fast-forward to 2025, Hoop is back and significantly improved!

Unlimit Ventures is proud to have partnered with the Hoop team, providing engineering and design support to help develop and relaunch Hoop 2.0. Our collaboration focused on enhancing the product based on real-world feedback. The result is a new Hoop featuring:

  • Durable metal construction.

  • A refined design with no loose parts.

  • A reinvented, secure method for latching compostable bags.

This relaunch embodies Unlimit Ventures' commitment to applying practical engineering solutions to solve everyday problems and support sustainable initiatives.

News: Hoop 2.0 Available for Order!

Be among the first to experience the convenience of the reinvented Hoop!  Hoop 2.0 is available now, visit hoopcompost.com to order!

Meeting a Growing Need

The demand for better home composting solutions is evident, particularly as composting becomes mandatory in more areas.  As one interested customer recently shared:

"Hi! This is exactly what I am looking for.  Composting just became mandatory in NYC! Thanks so much!"

Join the Mission

Hoop's mission is simple: "To reduce household food waste by streamlining compost collection for all."  Unlimit Ventures shares this commitment to impactful innovation. We are excited to have contributed our engineering expertise to help bring the improved Hoop 2.0 back to the market.

Ready to simplify your composting routine? Learn more and order Hoop 2.0 today at hoopcompost.com!

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